Emotive Stories is my evolution from client side marketing, to brand strategist, creative director and filmmaker.

I bring clarity to brands and companies and find the stories that matter. Stories that reflect their brand purpose. Stories that are human and emotive and that will build the types of deep relationships that build strong brands.

My clients don't just come to me because I won a CLIO for work I did for Motorola or because I have been quoted in the Wall Street Journal but because I have a knack for framing a problem and coming up with very simple and human and universal brand ideas. From selling a cell phone around the world to helping redefine the coffee break for Nonni’s biscotti, to selling dog food for P&G.

They also come to me because I really care.  Whether it is helping a large organization like the Federal Reserve Bank or a non profit like Imerman Angels tell the story of a mom with Stage IV breast cancer and her inspirational message for her 6 year old son – telling stories, that matter is what matters to me.

TESTIMONIALS

“Ian helped us craft a story that connected our company values of putting our all into every pizza we make to inspiring people to put their all into everything they do. This is an enduring story and will make a lasting impact on our brand.”

— Bob Kraut, Chief Marketing Officer Papa John’s

“The brand story - “Powered by Eukanuba”, helped fuel the growth of our brand and win the battle in-store.”

— Mario Contreras, Associate Director of Marketing P&G

“The marketing video Ian created helped us tell our story to teachers and administrators considering a new reading program. When a prospective donor saw the video, she was so moved that she made a $100,000 contribution to support our program. She said, “Finally I understand what you do and the impact it has on children and our community.”.

— Katie Walsh, Marketing Consultant University of Chicago