IAN MAGRISSO BRAND STRATEGIST | STORYTELLER | FILMMAKER
I am a Tender Cactus that is alpha sensitive and has a unique combination of tenderness and toughness.
I want to inject feeling and emotional truth into the workplace through the stories I tell.
I am passionate about the health of our planet, fairness, and respect for all people. I love design, architecture, music, and art and pursuing creative expression that reflects our humanity.
My Story
Emotive Stories is my evolution from client-side marketing to brand strategist, creative director, and filmmaker.
I have always been drawn to new technologies. In college, I minored in computer science. After graduating college, I moved out to Silicon Valley to become a software programmer. I quickly realized that coding was not my true calling. That summer, I got accepted to Emory University’s MBA program to study marketing. Now, I am pursuing my passion for humanizing software and technology products.
My clients don't just come to me because I won a CLIO for work I did for Motorola but because I have a knack for framing a problem and coming up with very simple, human, and universal brand ideas. From selling the first cell phone that fit in the palm of one’s hand to helping redefine the coffee break for Nonni’s biscotti and selling Eukanuba dog food for P&G.
They also come to me because I care. Whether it’s helping a large organization like the Federal Reserve Bank or a non-profit like Imerman Angels tell the story of a mom with Stage IV breast cancer and her inspirational message for her 6-year-old son – telling stories that build understanding and connection is what matters to me.